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Toyota Yaris 1.0 Pulse
Toyota Yaris 1.5 Pulse MT
Toyota Yaris 1.5 Pulse CVT
Toyota Yaris 1.5 Pulse Plus CVT
Toyota Yaris 1.5 Pulse Hybrid
THE NEW TOYOTA YARIS – OWN IT!
- Arresting, emotive design and a major advance in sensory quality
- Revised three-cylinder 1.0-litre engine and high efficiency hybrid
- Modified vehicle dynamics for enhanced driveability and ride comfort
Toyota has invested 85 million Euros, engineered 1 000 new parts and spent 576 000 man hours refining the new Yaris. The result is a thorough visual refresh, inside and out, the adoption of upmarket cabin textures and materials, as well as a host of under-the-skin modifications to make the new Yaris a whole lot more desirable.
“Assertive, contemporary styling with a distinctly European flavour and a feisty new attitude,” is how Glenn Crompton, Vice President of Marketing for Toyota SA Motors pitches the revamped hatch.
“Yaris has always been a sound rational choice. But what we wanted – and feel we have now achieved – with the latest model, is a car that not only connects with our customers’ brains, but also with their hearts.”
After exhaustive research conducted across several platforms including press analysis, customer clinics and dealer feedback, Toyota Europe identified three key areas where the current generation Yaris scored highly – outstanding roominess, powertrain efficiency and standard features, making it the smart choice. In the area of emotional appeal, however, there was room to improve. The focus was therefore placed on upgrading the aesthetics, most notably exterior styling and interior plastics, as well as honing in on driving pleasure by enhancing driveability, ride comfort and noise levels.
A fourth element has been factored in and that’s value for money. As Crompton points out, “the new Yaris petrol models are arguably the best value proposition in the highly competitive B segment. Quality finishes backed up by a comprehensive suite of standard kit ensure that it stays ahead of the pack. Not forgetting, of course, the unique proposition of its hybrid powertrain – still the only vehicle of its kind in this class.”